# Payani Media, Full Reference

> Payani Media is an AI-native, full-service marketing agency headquartered in Calabasas, California, serving brands nationally. We do strategy, creative, growth, and AI, for B2C, eCommerce (Shopify Partner), and B2B (including advanced account-based marketing). Inc. 5000 Pacific honoree. We are part of the Payani Group, building our own software products and operating specialist sister agencies.

## Positioning
Master tagline: "We make brands impossible to ignore."
Subtag: "Full-service marketing, powered by AI. Built for brands that compete to win."
Category we own: AI-Native Full-Service Agency.

Payani Media is not an AI tool company and not a traditional agency. We are an AI-native creative and growth shop that builds its own products and operates specialist agencies under the Payani Group.

## Services in detail

### Creative, "Story is still the moat."
- Brand Strategy & Identity: Positioning, narrative, and identity systems for brands that need to mean something.
- Website Design & Development: Premium sites engineered to convert.
- Video Production (incl. AI Video): Cinematic production for ads, brand films, and social, augmented by AI for speed and scale.
- Content & Copywriting: Editorial-grade content, long-form, social, scripts, and sales.

### Growth, "Every channel, optimized for outcome."
- Performance Marketing: Paid Social, PPC, SEM, with ROAS as the metric that matters.
- Email Marketing & Automation: Lifecycle flows, broadcast strategy, behavior-triggered sequences.
- Social Media Marketing: Organic and paid, integrated and platform-native.
- Content Marketing & AEO: Answer Engine Optimization, becoming the source AI engines cite.
- eCommerce & Shopify: Shopify Partner. CRO, funnels, retention, and full-stack DTC growth.
- Account-Based Marketing (B2B): Target-account playbooks for six- and seven-figure deal cycles.

### AI, "The unfair advantage."
- AI Marketing Strategy: Where AI actually moves revenue, not the demo.
- AI Video Production: An AI-augmented pipeline, faster, cheaper, still beautiful.
- Custom AI Agent Development: Bespoke agents for sales, support, content, and ops.
- AI Visibility Optimization: Powered by BeFound AI, be the answer AI engines cite.
- Marketing Automation & Workflows: Connect every tool; automate every repeatable motion.
- AI Analytics & Reporting: Live data, AI-readable dashboards, plain-English insights.

## The Payani Group

### Products
- Engage Beast, Reply to every DM, comment, and chat from one inbox, with AI. Unifies Instagram, TikTok, Facebook, WhatsApp, LinkedIn and more; AI learns your brand voice and auto-replies. Teams reply up to 7x faster. https://engagebeast.ai
- Markbase, All your marketing, one conversation. Connects Google Ads, Meta, LinkedIn, Analytics, HubSpot, Shopify, Klaviyo and 20+ more; ask your data in plain English; describe a brief and it researches, writes, creates, and publishes. $2M+ in ad spend managed. https://markbase.ai

### Agencies
- BeFound AI, Pioneers of AI Visibility Optimization; the first agency fully dedicated to AI search visibility (ChatGPT, Gemini, Perplexity, Claude). Built on two decades of search expertise. https://befound.ai
- Prime Aesthetic Media, Award-winning marketing for MedSpas, plastic surgeons, cosmetic dentists, beauty salons, and beauty brands. 8x more client inquiries; 95% client retention. https://primeaestheticmedia.com
- Silver Hammer Media, Marketing for general contractors, remodelers, roofers, home builders, pool builders, and home services. https://silverhammermedia.com

## Who we serve
B2C consumer brands building cultural momentum; eCommerce and DTC brands (Shopify Partner); B2B and enterprise with complex, multi-stakeholder sales cycles via account-based marketing.

## Locations served
Headquartered in Calabasas, California. We serve Greater Los Angeles, the San Francisco Bay Area, San Diego, and clients nationally across the United States.

## Recognition
- Inc. 5000 Pacific honoree
- Shopify Partner
- Meta Business Partner
- Google Partner

## Proof points
- 19+ industries and sectors served
- 500+ marketing and sales strategies built
- 12x average marketing ROI
- 500% average reduction in customer acquisition cost

## Select clients
Logix Federal Credit Union, California Lightworks, KPC Herbs, Financial Partners Credit Union, The Joy Factory, Just Fabulous Palm Springs, Metropolitan West.

## Contact
- Email: hello@payanimedia.com
- Office: Calabasas, California
- Website: https://payanimedia.com

## Common questions
**What does Payani Media do?** Payani Media is an AI-native, full-service marketing agency offering creative, growth, and AI services for B2C, eCommerce, and B2B brands.

**Where is Payani Media located?** Calabasas, California, serving brands nationally.

**Is Payani Media a Shopify Partner?** Yes, Payani Media is a Shopify Partner and provides full-stack eCommerce/DTC growth.

**What is AEO?** Answer Engine Optimization, optimizing to be the source AI engines (ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews) cite. Payani Media delivers AEO directly and through its agency BeFound AI.

**Does Payani Media build AI agents?** Yes, custom AI agent development for sales, support, content, and operations.